Aaron Monro

Branding

Brand

Zensibly Green

Brand History

"Zensibly Green is a veteran owned business that aims to help people make more Eco-friendly lifestyle choices that reduce consumer waste and plastic pollution in the environment. After seeing the same problem time and time again around the world, we knew we wanted to be apart of the solution. We believe simple green solutions should be as readily available as their non-sustainable counterparts and pledge to make this a reality. That’s why we’re on a journey to inspire Eco-friendly lifestyle choices, promote environmental awareness, and reduce plastic consumption through innovative sustainable solutions."

Objective

I was approached by Zensilby Green to create a logo before their website roll out. They wanted something that was modern yet held onto the eco-friendly message.

Summary

I worked closely with one of the co-founders to establish something that represents them as a brand. We built a very constructive dialogue that was fluid, yet professional. He wanted a circular badge with tree on top of a mountain that radiated out light. I delivered that idea, with my concerns that it may be too busy and distracted. It lacked brand recognizability. After a handful of iteration, we finally landed on a logo that we both agreed displayed the qualities and attributes of the brand. From this experience I learned about client commutation and how to convey my ideas in a respectable manor.

Logo Design Process

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Brand

CHAD: Schwab Brother Hydraulics

Brand History

“With our roots originating in the forestry industry and continuing to serve in that industry for over 60 years, we understand the need for top quality, reasonably priced and readily available hydraulic equipment and components. These were the driving factors while developing the CHAD, because our vision at Schwab Brothers Hydraulics has always been to supply, service and outfit you with a product that exceeds industry standards regarding quality and are the best priced in the country. Now with our CHAD series we can accomplish all of that without you ever having to leave the job site.”

Objective

I was approached by Schwab Brother Hydraulics to create a logo for a new product they were producing, the CHAD (Compact House Assembly Device). They wanted something that aligns with their current brand.

Summary

I teamed up with the Schwab Brother Hydraulics marketing department to tackle this task, I worked closely with the head of marketing. We spent a few weeks sharing ideas and objectives. They wanted to hold on to the company’s identity while beginning a slow progression to a more modern aesthetic. I believe we achieved something that is recognizable and fits the brand as a whole.

Brand

PII: Philadelphia International Institute

Brand History

Philadelphia International Institute, better known as PII. Is an Eastern European and American Contemporary Gallery that displays predominantly Modern Art. It is located in the quiet neighborhood of Old City in Philadelphia, PA. The gallery is operated and owned by Margaret Berczynski. The gallery brings a much needed array of international work including textile, printmaking, painting, sculpture and photography.

Objective

Revitalize the existing brand to better represent the establishment as a whole, in a meaningful and thoughtful way.

Summary

This was a hypothetical rebrand within a visual communications class of mine. As I began to approach this task and do research, I fell in love with the art studio. It was located in one of my favorite parts of the city. The gallery is operated and owned by Margaret Berczynski. It brings a much needed array of international work including textile, printmaking, painting, sculpture and photography. I attempted to create a mixture of a typographic and a pictorial logo. With the “p” holding strong in the center and the two eyes supporting the structure of the logo.

Logo Design Process

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